PayCashMobile Partners With Marketing Associates USA to Develop BellSouth Kiosk Initiative


Marlborough, MA — January 16, 2007 — PayCashMobile, Inc., a leading provider of kiosk and secure electronic payment solutions, announced today that they have signed an agreement with Marketing Associates USA to partner and develop a kiosk network for telecom giant BellSouth.

 

Under the terms of this agreement, Marketing Associates will deploy the BellSouth kiosk network, operated by PayCashMobile, within large apartment communities in Georgia. Strategically located throughout the common areas on the property, these self-service kiosks will be available for new residents to use to establish BellSouth service. Residents relocating to the apartment complexes can also access the kiosk to move their current service and phone number to their new residence in the BellSouth service area.

 

The pilot and subsequent rollout of these kiosk units will be equipped with two LCD screens. The top screen will be digital signage that provides full motion video with information on upcoming services and BellSouth promotions designed specifically for the residents in these communities. The lower screen provides touch screen interactivity facilitating online transactions.

 

The agreement between Marketing Associates and PayCashMobile leverages the strengths within both companies. "We are pleased to form this relationship with Marketing Associates as our services and capabilities compliment each other," said Joe Barboza, President and CEO of PayCashMobile. "PayCashMobile’s software expertise in deploying secure, self-service retail and financial applications along with Marketing Associates’ creative advertising and marketing solutions will launch a state-of-the-art kiosk for BellSouth and its customers to meet their telecommunications needs".

 

Deployment for the first phase of this project occurred in August 2006 and a nationwide rollout is expected in 2007.

 

 

About PayCashMobile, Inc.

Headquartered in Marlborough, Mass., PayCashMobile is a provider of Global Electronic Cash Payment and e-commerce solutions. Our core technology, PayCash, is used in three major areas: (1), Pre-paid and emerging consumer market, featuring PayCashMobile’s stored value card for secure retail and e-commerce services for the un-banked, (2) Kiosk Solutions - delivering web-enabled highly secure self-service B2C merchandising systems, and (3) The PayCash Mobile technology can be used by today’s web-enabled wireless devices and offers the consumer a variety of flexible methods to process their financial transactions. PayCash Mobile offers both banked and unbanked consumers a secure and reliable method of conducting a variety of transactions such as paying bills, purchasing goods and services, even instantly purchasing more cell phone minutes. The PayCash System provides un-banked consumers access to financial services such as Internet shopping, bill payment and debit cards. PayCashMobile’s software solutions provide complete turnkey solutions that deliver secure web-enabled transactional, financial self-service and merchandising services to merchants and consumers on the Internet, self-service kiosks and on cell phones, smart phones and Internet-capable PDAs.

 

About Marketing Associates USA

MARKETING ASSOCIATES USA is a single source for services which include: research, strategic planning, branding, promotions, digital media, creative, print production and execution. Marketing Associates delivers customized and integrated solutions for our clients. At our core, we are an agency of business people focused on measurable results. Call Marketing Associates USA for experience and expertise for unique marketing solutions at 813-636-3333. Visit Marketing Associates online at www.maiusa.com.

 

About BellSouth

he original Southern Bell, BellSouth is the incumbent local exchange carrier (ILEC) for nine states from Louisiana to Kentucky. It has more than 21 million access lines in service and is the country's #3 local phone. BellSouth owns 40% of Cingular Wireless, the #1 mobile phone operator in the US after its acquisition of rival AT&T Wireless. BellSouth, which teamed up with SBC to form Cingular Wireless, has now agreed to be acquired by AT&T.